Tamkeen, Export Bahrain, and iFranchise Join Forces to Propel Global Expansion of Bahraini Firms

Bahrain, 21 May, 2024 : During an event attended by key stakeholders, Tamkeen announced its collaboration with Export Bahrain and iFranchise Facilities Services to promote the global expansion of Bahraini businesses through franchising.

The initiative aims to provide comprehensive support for commercial franchising, enabling Bahraini enterprises to venture into new markets worldwide.

By enhancing competitiveness and promoting domestic exports, the initiative seeks to catalyze national economic growth and prosperity.

Tamkeen's Business Franchising Programme offers tailored assistance to Bahraini businesses through readiness assessments, market evaluations, and strategic collaborations with Export Bahrain.

The programme supports enterprises new to franchising their trademarks and existing chains seeking to explore untapped markets, mitigating risks and maximizing growth opportunities.

Maha Abdulhameed Mofeez, Tamkeen's Chief Executive, emphasized the organization's commitment to preparing Bahraini enterprises for both local and international expansion, highlighting the pivotal role of SMEs in driving economic development.

Safa Sharif A Khaliq, CEO of Export Bahrain, highlighted the collaborative efforts aimed at growing Bahraini exports and expanding their global footprints, emphasizing franchising as an ideal path for Bahraini products to reach global markets.

Mark Seibert, CEO of iFranchise Facilities Services Foundation, praised Bahrain's business-friendly environment and underscored the importance of strategic guidance and support for SMEs navigating international markets.

Aligned with Tamkeen's 2024 strategic priorities, this collaboration focuses on increasing economic participation, expanding career development opportunities, and supporting enterprises to boost productivity through technology adoption.

Source : www.zawya.com