Dubai Department of Economy and Tourism Commemorates Ten Years of Success in South Korea

UAE, 07 October, 2024 : The Dubai Department of Economy and Tourism (DET) recently celebrated its tenth anniversary in South Korea, marking a decade of successful operations. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, led a roadshow and hosted a reception to thank key stakeholders for their support during this period.

Kazim's visit aligns with Dubai's Economic Agenda, D33, aimed at reinforcing the city’s status as a premier global destination for business and leisure. Following a remarkable 225% year-on-year growth in visitor numbers from Korea in 2023, DET has engaged with travel trade professionals to formalize new partnerships that will enhance Dubai’s appeal.

During the visit, DET signed several key memorandums of understanding (MoUs) with influential South Korean institutions, focusing on wellness and fitness offerings, as well as leveraging popular cultural content. These agreements will enable joint marketing efforts and data-driven service enhancements, solidifying Dubai's position as an international destination.

With extensive reach across media channels, DET's new partners will help craft culturally relevant messaging, connecting with a broad spectrum of Korean consumers. The collaboration with a leading financial institution specializing in Big Data analytics will enhance DET’s marketing precision and allow for tailored outreach strategies.

Kazim's successful visit culminated in a gala dinner at the JW Marriott Dongdaemun Square Seoul, attended by Abdulla Saif Al Nuaimi, UAE Ambassador to South Korea, along with strategic partners and travel sector VIPs. Actor Park Hyung-sik, known for his connection to Dubai, made a surprise appearance, sharing his positive experiences in the city.

Kazim expressed pride in the achievements of DET, highlighting the importance of partnerships with influential media and financial institutions to meet the evolving needs of Korean consumers. He emphasized the commitment to innovative marketing strategies that elevate Dubai's status as a world-class destination.

Dubai's growing popularity among Korean travelers is supported by impactful marketing initiatives, including campaigns featuring popular Korean celebrities. Recent efforts, such as the "Dubai, Who’s Ready" campaign, have successfully showcased the city's attractions, further strengthening tourism exchanges between Dubai and South Korea.

Source : www.zawya.com