Saudi Investment Marketing Authority to Boost Global Investment Appeal

KSA, 14 March, 2025 : The newly established Saudi Investment Marketing Authority, created by the Council of Ministers, aims to position Saudi Arabia as a premier global and local investment destination by marketing opportunities across all sectors.

Under its 19 key responsibilities, the authority will develop investment marketing policies, strategies, and implementation plans, promote Saudi investment advantages internationally, and manage a unified national identity for investment marketing in coordination with the Ministry of Investment.

It will support investment marketing activities of ministries, government agencies, and the private sector while organizing forums, conferences, and exhibitions to attract local and international investors. Additionally, it will foster strategic partnerships, engage experts to enhance marketing tools, and collaborate with the Ministry of Investment to monitor and improve investment performance.

The authority will have legal, financial, and administrative independence and will be affiliated with the Minister of Investment. Its Board of Directors, chaired by the minister, will include representatives from government agencies and investment experts. A Chief Executive Officer, appointed by the Board, will oversee the development of investment marketing strategies and activities.