KSA, 28 January, 2025 : According to PwC’s 28th Annual CEO Survey, 87% of Omani CEOs are confident about revenue growth in 2025, with the region’s leaders showing strong optimism. This aligns with broader GCC findings, where 90% of CEOs are confident about growth. The survey highlights the challenges faced by CEOs in balancing market opportunities with the need to adapt to disruptive changes, including AI, climate challenges, and increasing competition across industries.
Omani CEOs are also optimistic about job growth, with 69% expecting to increase headcount in the next year, above the GCC average of 61%. However, 34% of GCC CEOs expressed concerns over skills shortages.
Hani Ashkar, PwC Middle East Senior Partner, noted that the region’s ability to adapt and innovate amid global challenges is a key driver of its competitiveness. CEOs are leveraging bold strategies to drive growth, advance sustainability, and integrate AI into their businesses, reinforcing the Middle East’s role as a dynamic hub for investment.
The survey also reveals that 60% of GCC CEOs believe their businesses will not survive without significant adaptation in the next decade, up from last year. With 88% of GCC CEOs adopting GenAI in the past year, the region leads the world in AI adoption. Additionally, 79% have made climate-friendly investments, and 43% are competing in new sectors.
Despite their confidence, CEOs are mindful of growing threats, with cybersecurity and geopolitical risks topping their concerns. The survey reflects the region’s drive for long-term value creation amid a rapidly changing business environment.
Source : www.zawya.com
